As the world’s largest open-air mall, Ala Moana Center in Oahu hosts over 48 million shopper visits per year and generates nearly $1.5 billion in retail sales annually. Cosmopolitan visitors from across the world are welcomed with exquisite experiences, services, and amenities that outpace traditional shopping centers. The center creates a lavish, open-air wonderland, surrounding its guests with the very best luxury boutiques and on-trend eateries.
Ala Moana Center is more than a shopping locale, it’s Hawaii’s pride. Along with its incomparable offerings, the center features an exclusive art collection that reflects the immense beauty and cultural diversity of Hawaii, including pieces from renowned artists Yayoi Kusama, George Tsutakawa, and Stephen Freedman.
Developing the brand's purpose
The brand expression
Creating a brand expression that is reflective of a kaleidoscope of Pacific cultures