BRANDING + DIGITAL CAMPAIGN
Building a better world, together.
With a focus on sustainability, a commitment to excellence, and drive for relentless innovation in the planning, development, and management of buildings and their surroundings, Brookfield Properties is reimagining real estate from the ground up. We’re proud of what we’ve already achieved, but for us, this is just the beginning — because we believe building a better tomorrow begins with us, today.
At its core, our business is about building community, and that is reflected in our environmental, social, and governance (ESG) mission: to build a better world for people, business, community, and the planet.
We are driven by the fact that it is not just a solitary initiative but is woven into everything we do — from the tenants and community partners we choose to work with to how we develop our properties and conduct our corporate business.
We have made some great strides and intend to keep pushing forward in search of more positive impacts we can make — on our people, our business, our communities, and our planet.
Key brand elements
An enriched brand palette featuring harmonious, analogous hues that infuse warmth and depth into Brookfield Properties' signature fluorescent tones.
A curated collection of modern, layered illustrations by Ray Dak Lam, artfully embodying the core pillars of the ESG commitment, while expressing the program's mission in a distinct, relatable style.
Thoughtfully crafted subtle animations that bring dynamic energy and engagement to the ESG page and social posts.
