Winner of 2022 GDUSA Annual + Corporate Reports Award
Brand Vision
In order to really connect with our audience, it was paramount that we lift content off the whitepaper's pages and breathe life into it – whether that be the organic lines of illustration, real expert voices adding credibility to our story through the audio of a podcast, rhythmic visual repetition of design elements, or simple infographic animations.
This project succeeds because its life, energy, and emotion make you care about the content.
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/8ea59941-665b-4478-b998-2ea1a716543c_rw_1920.gif?h=d91bfaa523d8fb4ec6de5f678091dda8)
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/41ef22f8-7e1d-4779-b82e-5cd4c7f02598_rw_1920.gif?h=7ef2f48706f347b971997026ea72512f)
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/42f19697-0f1b-416f-b127-2f4e14a904f7_rw_1920.gif?h=b34648b3fe9f418b4b15115d3f908142)
The Strategy
01 Exclusive thought leadership content published via white paper | 02 Hyper-targeted advertising and partnership platform | 03 Orchestrating consistent and compelling message on owned channels
The Vibe
Content rich pages presented in a warm, inviting visual style.
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/5baf5b7c-d004-45bc-aa06-c09a3bbda67f_rw_1200.png?h=016ccbcfedbed8d9e6b2598c9e59359f)
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/8820683e-6119-48a1-9e27-94c2f21caf5a_rw_1200.png?h=bfba9acf9d033cc23adb201254935871)
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/bdaf2ec8-4d2a-43a9-a1d1-cfe2c68d88e5_rw_1200.png?h=a4fc36a808fe2ae18879c82f5e7405ae)
The Outreach
The Business of Fashion and Brookfield Properties collaborated on a customer content series “Retail Reborn” investigating the future of retail.
Hosted by Doug Stephens, the series explored the seismic shifts transforming the retail ecosystem – from the post-pandemic psyche to increased risk and growing calls for responsibility, we identified the new fundamentals of a reborn retail industry.
The Results
The account-based marketing campaign reached 99% of our target audience, driving 50% net new web experiences with our customers. Below are a few of the companies that engaged with the content:
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/7990526a-806a-48c5-b1aa-c28be37bbd82_rw_1920.png?h=b89483a06a93c9a76e3bd124839c0982)
200,000+ podcast downloads
(and growing) as of June 2021.
(and growing) as of June 2021.