CONCEPT, Branding, & MARKETING FOR EXPERIENTIAL ACTIVATION TOUR
Selfie Studio was an experiential activation produced in partnership with NGK that brought vibrancy and creativity to 8 premier malls in the Brookfield Properties Retail. Spanning an East and West Coast tour, this activation transformed traditional shopping spaces into dynamic, immersive brand environments.
Five uniquely designed pop-up containers invited shoppers to step out of the ordinary and into a world of interactive storytelling. Each space was meticulously crafted to amplify brand awareness, expand social media reach, and spark curiosity. The result? A buzzworthy experience that drove foot traffic, engaged audiences, and elevated the properties' cultural relevance.
