Complete rebrand of 250+ tenant shopping mall located on the Las Vegas strip.
Updated logotype better positions Fashion Show Las Vegas as a tourist destination, more fitting with the resorts that are its neighbors.
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/5073c947-18da-4aba-a48d-984ef8fed14d_rw_1920.png?h=7d8b36879f3d554bff807b9215435d8d)
As the name can be cumbersome, the new trademark FSLV brand icon was created to serve as a modern brand shorthand.
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/1cd1ad8a-af86-41ad-8320-9007adaaede8_rw_3840.jpg?h=965e0e08090a3d7e8124bc62757695e5)
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/0663268a-4213-44e1-bf07-e0f5a0832f6d_rw_3840.jpg?h=c69772b2bafff5fa07db40c9deab6cd8)
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/55253a2c-2209-4747-8e63-6345a6c12574_rw_3840.jpg?h=493e79e71f6718303adc3f227db2afa3)
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/3b27e345-986a-4d6e-8c00-4314a3a2741b_rw_3840.jpg?h=62e34327c24afa91ca5a5103dcb13858)
Brand Positioning & Advertising
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/c1e4e716-902d-4b73-a960-e23b69bef272_rw_3840.png?h=900ba6fb7c0c72968f983dd82c2b52b5)
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/da943ce2-2439-4a23-9362-457a7306eba4_rw_3840.png?h=3d1ca855cae22cd8796cb23591423a01)
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/066a8259-4aa5-48f0-a90e-8d2bf82eecf3_rw_1920.jpg?h=abfc11f8ad38b54c650ef51bbe36b7b1)
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/41066de9-cdc1-47e6-b218-abd04b939c91_rw_1920.jpg?h=7480612cdb68fe3a5ed7fbb9d2565ab9)
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/ea20b9a7-9b02-4374-8716-7cfee20da596_rw_3840.png?h=8489ac8b901e141b642813e76ddefd70)
Branded Motion Graphics
Branded Merchandise
![](https://cdn.myportfolio.com/9307d121-b66e-4c93-9af7-4d1d16af7ccf/902bb584-3ca9-47d5-bc03-e1d7ec0aaa15_rw_3840.png?h=2ba6379a16cf57a5b06f3630a50cccb9)
Brand Guidelines