Brand Iconography
Each Iconic Collection property has a custom icon that represents one of its key attributes
Ala Moana Center
Ala Moana Center
The Crown Building
The Crown Building
Grand Canal Shoppes
Grand Canal Shoppes
Tysons Galleria
Tysons Galleria
Miami Design District
Miami Design District
Oakbrook Center
Oakbrook Center
The Shops at the Bravern
The Shops at the Bravern
The Shops at La Cantera
The Shops at La Cantera
Brookfield Place
Brookfield Place
Shops at Merrick Park
Shops at Merrick Park

A Property Collection Defined by an Art Collection
Each property in the Iconic Collection is aligned to a piece of original artwork that exemplifies its brand vibe and adds energy and emotion to its marketing materials. 
Brand Alignment Through Unique Content
An ever-evolving library of editorial content based in the communities around each property  covering topics from art to sustainability was developed to be housed on IconicCollection.com and in an oversized, seasonal print piece.
Differentiated Design
An ever-evolving library of editorial content based in the communities around each property  covering topics from art to sustainability was developed to be housed on IconicCollection.com and in an oversized, seasonal print piece.
Generating Leads Through Content

New York Times Digital Advertising

Paid Social