CONCEPT, Branding, & MARKETING FOR EXPERIENTIAL ACTIVATION TOUR
Step into a visual time machine with The Decades Tour, an immersive selfie experience that captivated visitors at seven Brookfield Properties' malls across the U.S. Spanning eight vibrant pop-up containers, this unique activation invited guests to explore custom-designed photo installations that brought iconic eras—from the 1950s to the future—to life.
Each space was thoughtfully crafted to provide interactive, Instagram-worthy moments that merged nostalgia with modern creativity. Over the course of four weeks at each location, the experience proved to be a crowd-pleasing attraction, drawing significant foot traffic and offering mall visitors an unforgettable, shareable adventure.
With its innovative design and universal appeal, The Decades Tour showcased the power of experiential storytelling while redefining how public spaces can engage and inspire.
The Experience
The Install
The Reaction
